If they manage to pull it off and it gets the reception they say it will, then... it'll be an interesting prospect, to say the least. There really isn't much information in that article as to what platform they'll be using, or the pricing involved.
And then there's the whole development of the project. In order to do what they're planning, which is to run a worldwide videogame representation of the WRC alongside the
real WRC, they would have to make sure that the playing field is level.
They would have to painstakingly go through every stage of every rally and accurately convert the distances between all the turns, the turns themselves and the various minutiae of the courses (jumps, hillsides, terrain, etc.) into an inch-perfect videogame representation, which would take a lot of time and cost a lot of development money.
If/when they get the actual game itself up and running, they would then need the most stringent and actively-enforced anti-cheat systems known to mankind in place to stop a hacker superspeeding their way to the finish line of every stage in a ridiculous amount of time and basically facerolling their way to the trophy. If there's evidence of even ONE hacker signed up, the prospect of holding a regulated videogame version of the WRC where everyone (rallying prowess permitting) has an "equal" chance of winning becomes pointless.
Then again, Frencheh, if the chess division didn't work out, I suppose a virtual version of the WRC is the next step up?